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Ask releases two new features

Posted: October 21, 2005

Ask seems to be quietly rolling out new features all the time right now, and it’s not receiving a lot of press.

The first one contains additional information about video games. Links to cheats, trailers, and game information appear below some video game search titles. This is obviously an attempt to tap into the lucrative, yet hard to target 18-34 male demographic.

This demographic has been moving from TV to the net; often uses ad blockers; spends more time playing online games than surfing the web; often reads news through RSS and not on a CPM supported website. It’s an interesting experiment to see if some of the new Ask features can capture this demographics’ attention.

The second new feature is recipes. Good timing a month before thanksgiving, which is one of the top seasons for recipe searching.

With the ask.com acquisition, the re-branding of ask without the butler, heir own ad network, and new features quietly rolling out, ask.com might turn into a solid player without anyone realizing it.

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