Best New AdWords Features Launched Over the Past Month

Posted: November 13, 2009

Google has launched several small updates over the past month. Together, there has been quite a bit of innovation. Here are my favorite changes that everyone should know about.

AdWords Editor Updated:

The newest version of the AdWords editor launched with some very nice updates. It now supports:

Ad scheduling
Advanced location targeting
Inline editing
Editing multiple campaign settings at once
YouTube promotional ads
New keyword expansion options
Set default targeting
Supports Spanish as an interface option

You can see the full release notes for the newest version here.

Product Listing Ads:

Google announced new product listing ads:

Google Ad Planner Updated

Google made some nice additions to Google ad planner. You can now see placement listings, subdomain info, and additional graphing options.

New Alerts Features

You can set up customized AdWords Alerts to help spot issues within your AdWords Account.

Sitelinks now available for AdWords Ads

[sitelinks.jpg]

If ads meet certain quality guidelines, they can now show additional links within the ad. Good stuff for branded queries, or when you are currently sending traffic to segmentation pages.

Google Analytics for Mobile Users

Many phones do not support scripts, such as Google Analytics. If you want to track additional items, you can use event tracking to track mobile usage and apps.