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Brad Speaking at SES Latino

Posted: May 4, 2007

SES Latino was one of my favorite conferences last year. The mix of individuals who attended were quite different from the typical conference scene, hence, they had a different viewpoint on search that was quite interesting to hear and learn.

This year, I’ll be speaking twice at SES Latino:

June 18th: Buying Search Engine Advertising: Latino Edition
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Even with the same search engine company, it may have a different method of selling paid search in Latin America. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.

June 19th: Targeting Spanish/Portuguese Search Ads By Demographics & Behavior
Attracting Latinos requires an in-depth knowledge about specific demographic behavior and culture. Search profiling makes it possible to target searchers with ads long after they’ve done a particular search. There are 3 primary languages spoken among U.S. Hispanics and Latin Americans and 25 countries of origin. In some cases, there are with different values, customs, behaviors, and attitudes to consider. This session will serve as a valuable guide to making your Search Ads more effective.

I expect this year’s conference to be as interesting as last year’s. And, who doesn’t want to spend a few days in Miami?

Hope to see you there.

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