Does your ad copy lead someone to information?
Posted: February 1, 2009
eMarketer has published another report about online activities. While there data is often a little different than PEW – there is a very clear trend:
We use the internet to find information.
If your ad copy sounds like an advertisement – you’re not giving consumer what they’re looking for – information.
If your ad copy and landing pages focus on giving consumers the answer (information) to their question (the reason they went to a search engine in the first place); then your advertising is often much more effective.
Utilizing the principles in the Psychology of Search to reach your target audience will increase your PPC marketing’s effectiveness tremendously.
Related Information:
- Be careful of using discount codes in your ad copy...
- How to Create Google Analytics Profiles that Lead to Profitable Actions...
- Q&A Should You Bid on Your Competitor’s Name or use Their Name in Ad Copy?...
- Google Follows Their Own Trademark Rules > Allows ‘Google’ to be used in ad copy...
Comments
Got something to say?
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Washington DC AdWords Seminars March 9th & 10th
Phoenix AdWords Seminars April 14th & 15th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
