Embrace the difference between search engine’s, marketer’s, and searcher’s goals to increase your marketing effectiveness.

Posted: December 8, 2008

A search engine’s primary goal is to show quality search results to a searcher. If the searcher finds what they want, they will use the same search engine again.

A search engine marketer’s goal is conversions. This is accomplished by showcasing relevant offers to a searcher based off their search query. If they receive conversions from a search engine, the marketer will continue to advertise on the search engine.

A searcher has one goal – to find the answer to their question.

What does your marketing accomplish?

Searc hEngine Goals

It is always important to remember the Psychology of Search.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info

Comments

2 Responses to “Embrace the difference between search engine’s, marketer’s, and searcher’s goals to increase your marketing effectiveness.”

Businesses are confused by internet marketing - Can your business find the right product mix? | bg Theory, LLC on December 18th, 2008 10:05 am

[...] 2007, I spoke at Google on the network effect of searchers to publishers to advertisers. Along the way I made several suggestions; of which 90% [...]
Quality Score Video with Andrew Goodman | bg Theory, LLC on January 12th, 2009 9:59 am

[...] If you wanted to be a hub based site, then maybe it could help; but I’d have to see some real evidence before I believed that. Internal linking is important as you want to make sure the searcher can find their information as we all have different search process goals. [...]

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