Google AdWords New Feature: Pause Individual Keywords or Ads

Posted: February 15, 2007

Google AdWords has just launched the ability for an advertiser to pause keywords or ad copy.

Are you running a limited time sales campaign and want to pause your regular (approved) ads for a while? Now you can.

Do you want to tryÂ a day parting experiment with custom ad copy?

Is your inventory running low on widgets? Pause those keywords.

Do you have keywords that only do well on the weekend? Pause them during the week.

This has been a much requested feature, and now it’s quite simple.

Here are screen shots of ad copy:

And keywords:

The trick is going to be finding paused keywords and ad groups. You can run a report and view keyword status. However, if you run a report in a time framewhere the keyword did not get an impression, then the keyword won’t show in the report in the first place.

The most reliable way is to use the ‘find and edit keywords’ tool. There is now an option to search for paused ads or keywords.

Hopefully, they will add the keyword and ad status to the AdWords editor soon. This will be the most efficientway to pause and unpause keywords and ad copy.

Related Information:

« How to find your AdWords Quality Score

AdWords Editor Invalid String Errors »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords, PPC Info

Comments

4 Responses to “Google AdWords New Feature: Pause Individual Keywords or Ads”

Search Engine Land: News About Search Engines & Search Marketing on February 16th, 2007 8:53 am

Pause Individual Ads or Keywords In AdWords But Are There Bugs?…

Google announced that you can now pause individual ads or keywords in your AdWords accounts. Brad Geddes has screen captures showing how to do this visually. But Jeremy Mayes reports that some paused campaigns were not completely paused and advertisers…
AdWords Editor V3 to be released this week » bgtheory.com on February 21st, 2007 2:28 pm

[...] Pausing and resuming keywords will be added. [...]
AdWords Editor V3 Released » bgtheory.com on February 25th, 2007 9:02 am

[...] Google recently released their pausing and resuming of keywords and ads [...]
What’s New with Google » bgtheory.com on March 2nd, 2007 10:12 am

[...] One has the ability to pause keywords, ads, or sites. [...]