Google AdWords now Allows Only one Display URL per Ad Group

Posted: January 26, 2009

Just received an email from Google, and here’s one excerpt:

Policy Change: Only one display URL per ad group permitted

Starting February 24, each ad group in an AdWords account will only be allowed to contain ads that have the same display URL. It won’t be possible to create ads that have two or more different display URLs within a single ad group.
We’ll be also applying this policy to existing ad groups that contain multiple display URLs starting around April, so we encourage you to update any accounts you may have that contain such ad groups and separate the ads into their own ad groups as soon as possible.

You can still have multiple display URLs within ad AdGroup, such as:

Example.com
Example.com/electronics
www.Example.com/TV
TV.Example.com

You just can not have Display URLs in the same Ad Group such as:

Example.com
Sample.com
Testing.com

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Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

Comments

2 Responses to “Google AdWords now Allows Only one Display URL per Ad Group”

Bonnie Schwartz on January 26th, 2009 8:33 am

Not Liking this Change! We now cannot A/B test display URL’s easily.
Brad Geddes aka eWhisper on January 26th, 2009 8:37 am

You can still test Display URLs when they go to the same root domain. What you can’t test is multiple domains.

For instance, Amazon could have in the exact same adgroup:
amazon.com
amazon.com/books
http://www.Amazon.com/NewBooks
etc…

You just can’t test:
Amazon.com
Borders.com
BN.com
barnesandnoble.com
in the same adgroup