Google AdWords now showing your ads on Mobile devices – Do you want your ad there?

Posted: December 9, 2008

Google recently added a new way in which your ads can be displayed – on Mobile devices with full internet browsers (such as the iPhone or G1).

The change did give you more control in your campaign settings. You can now have an ad that is displayed to just desktops and laptop computers, or to just iPhones and devices with browsers, or both. Of course, this setting is at the campaign level, thus every single ad in your campaign will follow those rules.

If you wanted, you can now create one ad for just people on mobile devices with full browsers that go to one landing page (maybe iPhone formatted), and another ad that’s just shown to people on a computer that goes to your regular webpage.

If you have an iPhone formatted site, you might want to duplicate your campaigns and switch the landing pages for the iPhone vs computer searchers (i.e. a iPhone landing page campaign and then your typical desktop/laptop computer campaign).

For your existing campaigns, your campaigns are automatically opted into showing to iPhones and full internet browser devices. You can easily change where your ad is shown in your campaign settings.

This change does not affect mobile ads. If you have created a specific mobile ad; it will still be displayed to mobile devices as usual regardless of your campaign settings. You can also preview mobile ads with Google’s mobile preview tool.

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