Comments on: How to Create Google Analytics Profiles that Lead to Profitable Actions http://www.bgtheory.com/blog/google-analytics-profiles/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-profiles Providing Google AdWords, PPC, SEO, and Internet Marketing Training for Your Business Wed, 10 Mar 2010 00:51:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brad Geddes aka eWhisper http://www.bgtheory.com/blog/google-analytics-profiles/comment-page-1/#comment-209612 Brad Geddes aka eWhisper Tue, 14 Apr 2009 18:35:09 +0000 http://www.bgtheory.com/?p=2054#comment-209612 Justin, "2. Not all reports can be segmented with an advanced segment (funnel, absolute unique visitors, etc.)" is exactly why I build multiple profiles. Understanding the funnels for different types of traffic can be instrumental in creating segmented user experiences. Justin,

“2. Not all reports can be segmented with an advanced segment (funnel, absolute unique visitors, etc.)” is exactly why I build multiple profiles. Understanding the funnels for different types of traffic can be instrumental in creating segmented user experiences.

]]> By: Justin Cutroni http://www.bgtheory.com/blog/google-analytics-profiles/comment-page-1/#comment-209608 Justin Cutroni Tue, 14 Apr 2009 18:11:41 +0000 http://www.bgtheory.com/?p=2054#comment-209608 Great article Brad. One alternative to building out profiles for campaigns and mediums is to use the new Advanced Segmentation feature in GA. The only downside is: 1. GA will sample the data if there are more than 200k visits in the reporting period 2. Not all reports can be segmented with an advanced segment (funnel, absolute unique visitors, etc.) We primarily use profile based segmentaiton for two things: controlling data access and segmenting the reports that can't be segmented. In all other cases we use advanced segments. Best, Justin Great article Brad. One alternative to building out profiles for campaigns and mediums is to use the new Advanced Segmentation feature in GA. The only downside is:

1. GA will sample the data if there are more than 200k visits in the reporting period

2. Not all reports can be segmented with an advanced segment (funnel, absolute unique visitors, etc.)

We primarily use profile based segmentaiton for two things: controlling data access and segmenting the reports that can’t be segmented. In all other cases we use advanced segments.

Best,

Justin

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