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Google changes trademarks again. Learn how to cope with the changes.

My latest Search Engine Land column, titled How Will Google’s Recent Trademark Changes Affect You? is now published.

Google has made a few big changes to how they handle trademarks in ad copy as well as expanding the countries where it is allowable to use trademarks as keywords.

In addition, Lori Weiman wrote a nice column this week  titled Brand Aid How To Protect Your Brand Under Google’s New Trademark Policies which is more focused around helping brands protect their marks.

• What you need to know about search engine policies and trademarks...
• Yahoo to Ban Certain Trademarks from becoming PPC Keywords...
• Q&A Should You Bid on Your Competitor’s Name or use Their Name in Ad Copy?...
• Google Follows Their Own Trademark Rules > Allows ‘Google’ to be used in ad copy...
• AdWords Local Business Ads Receive Upgrade – Learn how to Take Advantage of Google Maps Marketing...

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