Google changes trademarks again. Learn how to cope with the changes.
Posted: May 28, 2009
My latest Search Engine Land column, titled How Will Google’s Recent Trademark Changes Affect You? is now published.
Google has made a few big changes to how they handle trademarks in ad copy as well as expanding the countries where it is allowable to use trademarks as keywords.
In addition, Lori Weiman wrote a nice column this week titled Brand Aid How To Protect Your Brand Under Google’s New Trademark Policies which is more focused around helping brands protect their marks.
Related Information:
- What you need to know about search engine policies and trademarks...
- Yahoo to Ban Certain Trademarks from becoming PPC Keywords...
- Google Follows Their Own Trademark Rules > Allows ‘Google’ to be used in ad copy...
- Trademark & Copyright Concerns – How to file complaints with Search Engines?...
- Q&A Should You Bid on Your Competitor’s Name or use Their Name in Ad Copy?...
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