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Google Earth now showing Local Business Ads

Posted: February 2, 2007

Google AdWords Local Business AdsÂ have been a great source of inventory for those wishing to reach a local audience. They are primary shown on maps.google.com (formerly local.google.com).

Recently, Google has begun to show those ads on Google Earth 4.0Â (recently released).

Here’s a screenshot of maps.google.com for “Utica, NY hotel”. Note the custom Best Western Icon in the map itself.

As one can see, there’s a custom Best Western Icon in both the ad and on the map. This feature has also been added to Google Earth. Here’s a screenshot of Google Earth for the same query.

The biggest problem facing local companies is good inventory. It was common a year and a half ago for many properties to give preference to national companies (highest bidders) on local properties. Over time, the engines are starting to give some preference to local based companies on local properties.

The Google Earth expansion of additional inventory for local businesses is welcome. We all knew that Google was going to add advertising to Earth eventually. At least when the advertising has arrived, its relevant to the search result.

Share and Enjoy:

Related Information:

« The “Thank You Page” is the Most Underutilized Page on the Web

See Google AdWords Video Ads in Action »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords, Local Advertising News, PPC Info

Comments

4 Responses to “Google Earth now showing Local Business Ads”

Search Engine Land: News About Search Engines & Search Marketing on February 2nd, 2007 9:28 am

Google Local Ads In Google Earth…

Brad Geddes has spotted Google Local ads within Google Earth. We know Google has tested local ads within Google Maps in the past, more than just once. But I have never seen reports of Google Local ads within Google Earth, Google’s desktop based mappin…
Earth as bannerfarm : Talks about blogs on February 2nd, 2007 2:32 pm

[...] Ð¿Ð»Ð°Ð½ÐµÑ‚Ñ‹ Ð£Ð·Ð½Ð°Ð» Ñ Ð¾Ð± ÑÑ‚Ð¾Ð¼ Ð¸Ð· Ð±Ð»Ð¾Ð³Ð° Ð‘Ñ€ÑÐ´Ð° Ð“Ð¸Ð´Ð´Ð¸ÑÐ° (Brad Geddes) Ð¡ÐºÑ€Ð¾Ð¼Ð½Ð¾ Ñ‚Ð°Ðº Ð¸ ÑÐ¾ Ð²ÐºÑƒÑÐ¾Ð¼. ÐšÑÑ‚Ð°Ñ‚Ð¸. Ðž ÑÐºÑ€Ð¾Ð¼Ð½Ð¾ÑÑ‚Ð¸ Google [...]
Friday Night Link-o-rama » Small Business SEM on February 2nd, 2007 11:55 pm

[...] It’s great to see Brad Geddes blogging more often, especially when he discovers a new outlet for that Local Business Ad that you created in the AdWords system. It’s not just showing on Google Maps; Brad found the same ads showing in Google Earth. [...]
iAdvert.mobi » Local Ads, Anaglyph Buildings in Google Earth on February 7th, 2007 4:26 pm

[...] May, Google was testing its AdWords inside Google Earth and this week bloggers report more sightings. I replicated their experiment: ran a search for “Car Rental” in Boston, [...]