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Google Plus Box Coming to Financial Queries

Posted: March 7, 2007

The Google Plus box has received a lot of attention lately in local queries. The new expanded results for financial data will be rolling out soon for financial queries.

Right now, if one searches for a stock symbol, it’s pretty straightforward that one is looking for financial data, so Google shows the information directly in the search result.

However, for ambiguous queries where one might be looking for financial data, or might be looking for something different, Google is adding the Plus Box to the results.

Here’s a screenshot of the plus box for ‘General Electric’:

Google has done a nice job of allowing for more information to be found in a search result without cluttering the initial results.

My question is: Is adding all of this additional information directly into the search results lowering the amount of traffic Google sends to websites?

When Google launched, their goal was for someone to spend as few seconds as possible on their search results. If they delivered the perfect search result, then one could go from a result to a webpage in moments.

Now, with additional information being added to the search page itself, does this keep more users just on the search page, and not going to additional places for information in some instances?

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