High Converting Landing Pages

Posted: February 10, 2007

There are certain elements that high convertingÂ landing pages should have and certain rules they should adhere to.Â Here’s the quick listÂ to follow:Â

Ensure that your landing page and ad seamlessly blend together.
- If you â€˜surpriseâ€™ a visitor, then your conversion rate can suffer.

Forms can be intimidating:
- Simplify the form process whenever possible.

Products:
- Quick click add to cart
- Easy navigation to related items
- Easy to find shipping price & deliver time
- Detailed product info within 1 click

Â Shipping Prices:
- Allow users to easily determine how much shipping will cost
- If your ad claims free shipping, make this clear on the website

Subscriptions / Downloads:
- Should contain simple form
- Should not ask for more data than necessary
- Track form abandonment (and where on the form they are abandoning)

Personal Information Collection:
- Users are increasingly concerned about privacy. Easily allow one to view your privacy policy. If you do not need certain information, then do not ask for it.
- Make sure pages that collect information are secure pages (and that the user knows it)
- Trust seals (SSL, Better Business Bureau, etc)

If someone is ready and willing to give you their credit card â€“ Make it easy for them!

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Related Information:

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How to Organize Keywords into Ad Groups »

Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info

Comments

4 Responses to “High Converting Landing Pages”

The Lonely Marketer - a discussion for the small business marketing manager » Weekly Recap & Google Now Reporting Subscribers! on February 17th, 2007 9:02 pm

[...] High Converting Landing Pages by Brad Geddes on bgtheory.com. [...]
How friendly are your forms? » bgtheory.com on March 8th, 2007 8:56 am

[...] customer relationships. Ensure that your pags are friendly, look friendly, act friendly, and have a high convesion rate. Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]
PPC Hero » Blog Archive » Weâ€™re Gonna Have Some Funâ€¦ damentals! on March 30th, 2007 2:38 pm

[...] pages is an important piece to your advertising puzzle.Â Relevant landing pages will dramatically increase your conversion rates.Â Admittedly, this is a lesson that Iâ€™m learning to this day.Â Every time that I implement a [...]
The Psychology of Search » bgtheory.com on May 7th, 2007 5:59 am

[...] page must meet the searchers expectation. It should be a continuation of the ad copy for the landing page to convert. Any forms should be simple. You aren’t trying to surprise the visitor, you are just simply [...]