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How to Buy Targeted CPM from Google
Posted: August 20, 2008
My latest Search Engine Land column was published today entitled “How to buy targeted CPM from Google“.
With the new placements + keyword targeting from Google, one could place many of their traditional media buys via AdWords.
I walk through how to buy:
- Run of Network
- Run of Site
- Run of Category within a Site
- Run of Site when it Matches your Keywords
- Run of Category within a Site when it Matches your Keywords
within your AdWords account.
Enjoy the article.
Related Information:
- PPC Management Pricing Options
- Google AdWords New Keyword Tool Spider’s Websites
- PPC Payment Options - Risk vs Reward
- 8 DON’Ts and 7 DO’s For Holiday eCommerce
- Step by Step Guide to Blocking Domain Parked Sites on Google AdWords
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