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How to find your AdWords Quality Score

Posted: February 15, 2007

Google unveiled their new quality score feature today. One can now view a quality score column and see how their keywords are preforming. However, it’s not easy to find as it’s hidden by default.

Here’s the step by step instructions on adding your quality score column to your keyword view.

First, navigate to the keywords in your AdGroup. Next, click on the ‘customize colums’ option seen below.

This will let you see the drop down menu:

Click on ‘Show Quality Score’.

Your AdGroups will now look like this:

To learn more about how quality score is calculated, please refer to my quality score presentation.

Added: If you campaign is content only, you will not be able to view this column. The quality score column will only be shown if you have search distribution.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords, PPC Info

Comments

6 Responses to “How to find your AdWords Quality Score”

Website Magazine on February 16th, 2007 9:13 am

Adwords Quality Score Available…

Google advertisers can now see the Quality Score assigned to their individual keywords within Adwords……
Search Engine Land: News About Search Engines & Search Marketing on February 16th, 2007 1:31 pm

SearchCap: The Day In Search, Feb. 16, 2007…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:……
Low Quality Keywords CAN Lower Other Keyword’s Quality Scores » bgtheory.com on February 17th, 2007 9:56 am

[...] Improving landing page quality score [...]
What’s New with Google » bgtheory.com on March 2nd, 2007 10:13 am

[...] Google has launched customized columns. One of the new columns is quality score. Here’s a walkthrough of how to view your quality score. [...]
Google AdWords Quality Score Factors Demystified » bgtheory.com on April 3rd, 2007 9:00 am

[...] Note:how to view your quality score. [...]
What determines the Minimum Bid for AdWords? » bgtheory.com on April 9th, 2007 6:47 am

[...] find your minimum bid, navigate to an Ad Group within your account. You may have to customize your columns to view this [...]