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Ingenio to display PPCall ads on Local.com

Posted: November 7, 2005

Local.com is an up and coming local based search engine. Their user query is increasing each month, and so is their local data.

Ingenio has been a pioneer in the PPCall (pay per call) arena, and continues to look for new quality distribtuion.

This partnership should be very good for both companies as they look to gain market share.

Pay Per Call is a paid-search advertising model pioneered by Ingenio last year that empowers business — including small and local merchants who may or may not operate a website — to generate targeted phone calls instead of website clicks, and pay only for calls received. Ingenio also powers the industry’s only ad distribution network dedicated solely to Pay Per Call. Local.com represents additional distribution for Ingenio’s Advertising Network, which is anchored by AOL Search.

Launched in August 2005, Local.com enables consumers to find local businesses, products, and services quickly and easily. Powered by Interchange’s proprietary Keyword DNA(TM) and local-web indexing technologies, Local.com is designed to deliver consumers highly relevant local-search results. The inclusion of Ingenio’s Pay Per Call advertiser listings represents

Press Release.

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