Just because you call it viral doesn’t make it so.
Posted: April 11, 2007
I received an email from Atari today telling me about new viral videos on YouTube.
I found this amusing, as Atari was already labeling videos as viral like it was a given. A look at the YouTube ratings for this video, shows that 10 people have rated the video and under 4k have viewed it in the first 24 hours since launch.
That’s not very viral when you consider YouTube’s potential traffic.
I wonder if labeling it viral hurt its credibility as it sounds like a marketing campaign and not customer engagement.
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