links for 2009-01-10
Posted: January 10, 2009
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Yahoo's blog states in a fun way what I've been saying for years about GEO Targeting. 2 campaigns (one IP, one GEO modified), call out GEOs in ad copy. If GEOs have multiple locations (i.e. Orange County) add the state (or ABB) in the ad copy.
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Interesting data based upon some Forrester research.
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