links for 2009-01-13
Posted: January 13, 2009
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Good read on social.
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Just watch the videos.
I love the 3rd tip (economic value) – something we often talk about in the AdWords Seminars (If you don't have goals – how can your marketing or analytics mean anything at all?)
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Interesting read on documenting a keyword research process.
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If you've heard me talk about 'local user engagement'; believability, etc – then you should read this.
If you've not heard me talk about this yet, here's an old PDF file of a presentation you should read:
http://www.bgtheory.com/presentations/SESNewYork06-LocalSearchAds.pdf -
2,000,000,000 (two billion) – very rough number of Google searches daily (source)
Interesting set of quick numbers.
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Attribution management, offline conversions, etc are reasons many bid management solutions can't do it all for their clients.
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