links for 2009-02-07

Google Grants Changes Their Process For Program Acceptance: PPC Blog | Sem Geek – Making Sense of Paid Search Marketing

Nice update to the Google Grants program. If you're a nonprofit – you should be reading this article.

(tags: google+grants)
Don’t Be a Marketing Loser – Read This Book | Clix Marketing PPC Blog

Scientific Advertising is a book written long ago that contains some of the best principles about marketing. The best quote about this book comes from one of the best known ad guru's, David Ogilvy:
“Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

That's pretty nice praise. It's an easy read and a free download on the Clix marketing blog.

(tags: scientific+advertising, advertising+books)
Last Minute Tips for Valentine's Day – adCenter Blog for Advertisers

Every year, I always forget the fact that perfume is a top Valentine's day category. Some insight from adCenter about Valentine's day advertising.

(tags: valentines+day,)
Real Estate Ads & Keywords – Microsoft adCenter Blog and Forum Community

Microsoft released some keywords and ads for the Real Estate industry today. Please do NOT just copy and paste these into your account. Some of the words may not apply to you, and others are quite broad. However, it's a great resource for jump starting your brain storming for new real estate keywords.

(tags: adCenter real+estate,)
Where Do Mobile Ads Work Best? On the iPhone! – ReadWriteWeb

I think this is more akin to banner ads than search (direct response) but worth reading if you do mobile advertising regardless.

(tags: mobile+advertising)
Technology & Marketing Law Blog: 2008 Cyberlaw Year-in-Review

I'm a closet cyber-law junkie. Here's a top 10 countdown of 2008 cases.

(tags: legal)
Official Google Blog: Eye-tracking studies: more than meets the eye

An eye tracking study from Google. However, please note that none of the searches are overly commercial in nature (no top position ads). In almost all G heatmap studies, they only show mostly information searches. Interesting data, but don't assume your ad will not get nice visibility for more commercial based searches.

(tags: eye+tracking)
How to use Gmail's 'Multiple Inboxes' for extra Gmail accounts | Webware – CNET

If you want to use multiple GMail accounts in one interface, here's the instructions.

(tags: gmail)
FOXNews.com – Blue Makes You Creative, Red More Perceptive – Science News | Science & Technology | Technology News

Why it's worth playing with colors on your landing pages.