links for 2009-02-12

Google Analytics Blog: Web Analytics Tips & Tricks: Tips and Tools for Expanding Keywords Lists

(tags: keyword+reserach)
Review Your Conversion Paths To Look For Optimization Opportunities | The Adventures of PPC Hero

I've been preaching not just testing landing pages, but testing goal funnels and assumptions of where to send the traffic (that was the entire topic of my Pubcon presentation this year).
I often see that the 'conventional wisdom' best landing page isn't true in some cases – why you test; and one of my posts here: http://www.bgtheory.com/blog/landing-page-testing-are-you-sending-traffic-to-the-correct-page/

Here's a quick fast read that also look at that importance.

(tags: testing)
Live Search : Search User Behavior at SMX

Nice post. There's an excellent graphic of a person's search process, keyword refinement, and different sites visited throughout their buying cycle.

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