links for 2009-03-19
Posted: March 19, 2009
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I've been talking a lot about this recently in the AdWords seminars – how to track email campaigns. Google gives some insight in this blog post.
However, they don't go to the extreme of setting up a new profile. I'd recommend a new profile for your email campaigns so you can see the funnel visualization. You can't view the funnel in a segmented view. (i.e. if you just tagged your links, and then made a filter showing just email traffic, that custom view will be disabled when you view the funnel).
By creating a new profile that only counts email traffic, and tagging email links, you can get a better picture of your email engagement metrics.
Related Information:
- How to view Google Analytics Funnels for Segmented Data...
- links for 2009-10-30...
- How to Create Google Analytics Profiles that Lead to Profitable Actions...
- links for 2009-02-04...
- links for 2009-02-12...
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