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Microsoft adCenter Resources

Posted: October 24, 2008

I don’t talk about adCenter very often; however, Microsoft has a strong PPC platform that is worth testing to see how your ads perform.

Microsoft launched a learning center for adCenter recently.

adCenter has a fantastic community site.

I’m also a fan of their analytics solution. Here’s some screenshots and a review I wrote up about adCenter analytics earlier this year.

Give adCenter a Try When..

Most PPC marketers start with Google, add Yahoo when they max out Google, and then add Microsoft when both of those are maxed out.

If you’re a small business managing your own account and not spending a lot of money; that might be the way to go (time is money).

However, if you are a dedicated PPC manager, or a business with a high spend, or a high percentage of your client recruitment from search - you should test out adCenter to determine your returns. You might want to move a slice of the Yahoo/Google budget to Microsoft permanently. The one thing about adCenter is they know they are the small player, have engaged the community exceptionally well, and have done many things right in helping people to transition accounts to adCenter.

Other Microsoft adCenter Resources:

Excel plug-in (easy keyword research tool)
Bulk upload your account (you can use AdWords Editor exports to make this simple)
Microsoft adLabs – If you’ve never visited this site, use your Friday afternoon to learn some new (and fantastic) tools.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, MSN PPC - adCenter

Comments

2 Responses to “Microsoft adCenter Resources”

Mel Carson on October 24th, 2008 7:35 am

Thanks for the feedback Brad!

I know the whole team will be thrilled by your positive words.

Looking forward to seeing you and your readers at PubCon next month!

Cheers Mel
Brad Geddes aka eWhisper on October 24th, 2008 7:49 am

Mel is one of the top contributors of adCenter community (and a MS employee). The fact he’s the first commenter just shows how involved they are in the community (thanks for helping me make my point, Mel).

Looking forward to seeing you at Pubcon.