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More News about MSN PPC

Posted: February 3, 2005

In January, during SES in which Justin and I both regularly speak, we met with the MSN PPC team. Due to certain NDAs, I’m not allowed to discuss all the advice that we gave to MSN about the PPC product and strategies for successful implementation; however, I’m allowed to give my impressions of the meeting.

First off, it can be confirmed that MSN is going to launch a product. It can also be confirmed they will offer various targeting options. I can’t go into if and how they will handle demographic, age, geographic, etc targeting - but the options will eventually be rolled into the product.

I was highly impressed with the team we met with, which included several different individuals from project managers to sales staff to programmers.

Their knowledge of PPC in general was very impressive.
They understood they were playing catch up, and joked lightheartedly about it.
They were dedicated to making a quality product that was unique in the marketplace.
They realized that they had to embrace SEMs to distribute the product.
Due to the SEM relationships, they were not overly concerned about how complex the product would be, and instead would rather give SEMs a lot of options, and then let them decide how to take advantage of the product.

I really did like the attitude. It had been a few years since I had a serious discussion with anyone from MSN, and the team’s understanding about their market share, what they needed to produce, and how to empower SEMs to help them was quite impressive.

Until there’s a finished product to actually play with, it’s difficult to tell how well the execution of the product will be. However, judging by the team’s plans, I for one will be looking forward to playing with their PPC offering.

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