My SES San Francisco Agenda: Where I’ll be speaking and the sessions I’m most looking forward to seeing

After speaking for years at SES San Jose, I still have problems remembering SES is going to be in San Francisco this year.

After attending, I’m sure I’ll remember the difference as this show promises to be different than other SESs as there are several new items planned, such as Incisive partnering with other conferences, such as OMS, IAB, and the conversion conference.

I’ve been taking a look through the agenda, and here’s where I plan to be during the week:

Monday

I’ll be getting to San Fran in the afternoon. If you want to chat, I’ll be around and just contact me and we’ll see if we can work something out.

In the evening, I’ll stop by the Connected Marketing Week event.

Tuesday

3pm Book Signing

I’m doing a book signing for Advanced Google AdWords at Wiley’s booth in the exhibit hall at 3pm. If you don’t have a copy, you can buy one at the booth. If you want to stop by and say, “Hi”, I’ll be there for an hour.

4:15 Introduction to Remarketing

I’ve been experimenting with remarketing (you can see how we set up our remarketing campaigns) a lot recently, and want to hear what others are saying about remarketing these days.

Late Webmaster Radio Party – SearchBash

You have to attend – this is the event to be at during the week. I have no idea what Brandy and Daron have planned; but you won’t want to miss it.

Wednesday

1pm Stretching Your Marketing Dollars

Fred Valaeys (Google’s AdWords Evangelist) wrote the forward for my book; and I always like to see him speak. Eli from comScore always gives good stats. Should be interesting to see their creative thoughts on stretching your dollars.

2:30 Offsite Video Interview

Wiley (the publisher of for Dummies, Hour a Day, etc books) is creating a video interview for my book; so of course, I have to be there to give the interview. I’ll be back at the conference after an hour or so.

2:30 Speaking Geek

If I wasn’t going to be offsite; I’d sit in this session. I have a lot of experience in conversing with developers (it helps I know my way around a few code bases); but I’m still not a programmer. If you have issues communicating with developers (and most marketers do even if they don’t know it) this could be a very interesting session.

3:45 Google Ad Innovations

Just admit it – you want to know what’s next at Google too.

Late: IM Charity Party

I’m a big supporter of charity events; and this is both a good networking event that supports a good cause. Nice combination.

Thursday

12 SEM Toolbox

I just launched my own PPC Tool, Training, and Community project, so I need to take a peak at the other tools. I don’t really compete with these companies, and I know several of the panelists – so it’s just good to see their positioning and the reactions to those positions.

2 Speaking: Ads in a Quality Score World

I have to attend this session as I’m speaking on Ads in a Quality Score World. It’s myself, David Szetela, Andrew Goodman, and Nick Fox from Google. Each of these speakers is great. Combined – it’s a must see.

4:45 Advanced Paid Search Tactics

If you read this blog, how could you not want to attend this session? I’ve not met David Rodnitzky before, but he’s on my list of people I want to see speak to see what I really think of him. Thomas Bindl, founder of Refined Labs (and a friend I like to support) will also be talking. As Thomas is based in Germany, its interesting to see a non-US perspective.

Other Events

I’ve not had a chance to look at all the partner events that are happening; so if you see some can’t miss items from the other conferences that are happening – please let me know.

Related Information:

Comments

2 Responses to “My SES San Francisco Agenda: Where I’ll be speaking and the sessions I’m most looking forward to seeing”

David Rodnitzky on July 29th, 2010 5:54 pm

Hey Brad, would love to meet you in person. I’ve been a fan since the eWhisper days!
Brad Geddes aka eWhisper on August 2nd, 2010 7:04 am

David,

We’ll definitely catch up during SES SF.

brad

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