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Overture teams up with Yahoo
Posted: November 21, 2001
Overture, the fledgling pay per click search engine has signed a major distribution deal to show their listing on Yahoo.
This is a huge partnership opportunity for this company (who’s advertising I’m a huge fan of) as it’s very performance based.
Things are looking for the IdeaLabs company, and many only foresee great things for them. Evidently, Yahoo believes this as well.
Related Information:
- Yahoo Buys Overture
- GoTo to Overture to YSM - Timeline
- Overture Content Match
- Overture re-branded as Yahoo Search Marketing
- Overture Review
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