Overture acquires Fast
Posted: April 22, 2003
Not too long ago, Overture bought Alta Vista.
Now they’ve announced they’re purchasing Fast for $70 million.
Why do they need Fast after just buying Alta Vista? Good question. Are they trying to buy up more distribution properties; do they need more search technology; or do they just have enough money that they might as well own something?
It could always be about the patents as well - one of the leading reasons acquisitions which seem a bit odd are actually a great idea.
Wait and see, there are really big things in Overture’s future.
Related Information:
- Overture acquires Alta Vista
- GoTo to Overture to YSM - Timeline
- Overture Launches Overture Local
- Pay for Performance Search - Overture Ad Visibility
- Yahoo Buys Overture
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