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Overture launches Match Driver
Posted: August 19, 2002
Overture’s newest technology, Match Driver, automatically corrects misspellings, plurals, singulars, etc and matches them to the root word.
This will allow advertisers to choose less keywords and result in a higher reach.
In many ways, this is also a strong negative as a singular vs plural match can mean a different search intent, thus advertisers will have much less control over who they are reaching with their keyword selections.
Related Information:
- Overture Keyword Matching Options: Standard Match
- Overture Keyword Matching Options
- Overture introduces Advanced Match
- Overture Keyword Matching Options: Phrase Match
- Overture Keyword Matching Options: Advanced Match
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