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Overture new feature: Content match
Posted: June 24, 2003
Overture has announced they are going to a Google-like distribution feature of matching content to PPC listings.
One of the top complaints from advertisers is the lack of distribution, and the willingness to pay for more. Content match enables any website to suddenly show PPC listings. The listings will be based off of site content, so the technology which matches websites to PPC listings is crucial for advertisers to receive good traffic from these sources.
Related Information:
- Overture Content Match
- Overture launches Match Driver
- More on Advanced Match
- Overture introduces Advanced Match
- Overture acquires Alta Vista
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