Overture new feature: Content match
Posted: June 24, 2003
Overture has announced they are going to a Google-like distribution feature of matching content to PPC listings.
One of the top complaints from advertisers is the lack of distribution, and the willingness to pay for more. Content match enables any website to suddenly show PPC listings. The listings will be based off of site content, so the technology which matches websites to PPC listings is crucial for advertisers to receive good traffic from these sources.
Related Information:
- Quality Score is Based on Precise Match Not Exact Match...
- Your Broad Match Keywords Are Not Converting Higher than Your Exact Match Keywords...
- Broad Match + Negative Keywords = A Profitable Long Tail...
- Google releases whitepaper on the content network’s effectiveness...
- Learn from Western Digital’s Press Release Mistakes...
Comments
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Washington DC AdWords Seminars March 9th & 10th
Phoenix AdWords Seminars April 14th & 15th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
