Overture re-branded as Yahoo Search Marketing
Posted: March 1, 2005
Overture announced today that it will re-brand itself as Yahoo Search Marketing.
This is the second attempt for the grandfather of PPC engines to re-brand itself, having done so from GoTo.com to Overture a few years ago.
It looks like the official change will coincide with a Webmaster World search conference. Expect to see a nice party to annouce the change.
Related Information:
- Microsoft adCenter & Google AdWords Resources to make your life easier when Yahoo Search Marketing is replaced by adCenter...
- What you need to know about search engine policies and trademarks...
- Google changes trademarks again. Learn how to cope with the changes....
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