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Overture to allow separate content vs search bids
Posted: January 3, 2004
Big new for those who like to take advantage of content, but want to bid separately on search vs content.
On AdWords, there has long been a work-around to the usual content bids to make this a possibility.
Good move on Overture’s part - now for AdWords to follow suit.
Related Information:
- Q&A - Why & how do I separate content vs search information in AdWords Reporting?
- Remember your content bids
- Overture Content Match
- Overture new feature: Content match
- Pay for Performance Search - Overture Ad Visibility
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