Overture to allow separate content vs search bids
Big new for those who like to take advantage of content, but want to bid separately on search vs content.
On AdWords, there has long been a work-around to the usual content bids to make this a possibility.
Good move on Overture’s part – now for AdWords to follow suit.
Related Information:
- Q&A – Why & how do I separate content vs search information in AdWords Reporting?...
- Remember your content bids...
- Overture Content Match...
- Overture new feature: Content match...
- Pay for Performance Search – Overture Ad Visibility...




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