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Overture’s new features

Posted: October 3, 2004

We all knew that the DTC was going to be down, and that new features were coming.
There is now a daily budget feature under accounting. It lets you specify how much to budget per day (however, I don’t see any details under their help for exactly how it’ll work - if it’ll be nonstop until the budget is hit, or space out the impressions like AdWords). The default ‘auto credit charge’ is a full month’s budget. So, you might want to make sure that you’re not being charged 10k at a time, but rather a number you’re comfortable with.

The new advanced match system is now in place where you can choose either standard or advanced match. As before, there are some words that it won’t let you switch the matching option (I’ve got both 1 word and 3-4 word phrases that it won’t let me change).

However, some of those words that aren’t changed when you change more than one at once, or change an entire category’s match level, will let you change the match options if you just select that specific word and try to change its match option. (Odds are, there is a bug at the category or keyword level that will later be changed.)

As previously noted, you can now have 45 negative keywords.

If you use Overture conversion stats, the stats previous to 10/2 aren’t showing up in the ‘Manage precision match’ area, however, you can still run reports which contain this data.

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