Please let me know if you notice any errors & upcoming video testimonial test results

Posted: October 27, 2009

I spent yesterday morning:

Updating the CMS
Updating plug-ins
Working on the server
Backing up & Compressing the databases
Creating workarounds for Feedburner’s multiple RSS feed issues
- If you didn’t see any new posts for a few months – it was a Feedburner issue with their branded feeds. I’ve done some 301 .htaccess subdomain coding to mitigate any future issues (and hopefully send the RSS to everyone regardless of their feed subscription).
Other random backend items

I looked through the site and I haven’t seen any issues. If you notice one, can you please let me know?

Need something to read?

I’m also aware of the lack of new blog posts. There is a new Search Engine Land column I wrote a couple weeks ago that you can read: The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report

Excellent Video Testimonial Conversion Data Forthcoming

I’m also working on some interesting data comparing the AdWords Seminar conversion rate with and without video testimonials. Once I have enough data, I’ll let you know my findings. I’ll move on to some other potential multivariate tests such as:

No video
Male testimonial first
Female testimonial first
Interview first

Normally with video I’d also test things like:

autoplay with sound
autoplay without sound
no autoplay

However, as I’m cheating on video hosting for the moment by using YouTube, I’m not going to conduct those tests. That type of test will be done next year with a new product we have coming out. For now, it’s a simple A/B test with and without video to look at conversion rates, play rates, etc.

Here’s the first set of video’s I’m testing (if you receive the blog by newsletter, you may have to click to the site to see embedded video):

As this is actually 9 videos strung together; and I’m not my target market, can you as a reader easily tell this is 9 videos that you can jump around and watch?

Last AdWords Seminars for a Few Months

Lastly, there are only two seminars left this year: Miami and Los Angeles. As January and most of February are being dedicated to a new product, it will be late February to mid-March before there is another advanced seminar.

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