PPC Account New Years Resolutions

Posted: January 1, 2009

I wrote an extensive article last year about resolutions for your PPC account. Instead of rehashing everything, I thought I’d send you the link to the article and then list out the tools which have launched in the past year that I’m still using.

New Years Resolutions for your PPC account

Instead of listing all my tools, here’s a list of tools that launched in the past year that I’m still using today:

AdWords SKTool – new enough, still not sold on it yet.
AdWords Display Ad Builder
Google AdPlanner
Google Insights for Search
adCenter Community Site
adLabs Online commercial intent detector

Technically, it’s updated and not new; but Microsoft adLabs doesn’t get enough press for how good the tools are

adLabs Location Platform I have high hopes for this one (it’s still young) as local marketing is very different if you’re marketing to locals or non-locals