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Short Descriptions Finally go Live on Yahoo
Posted: June 21, 2007
The YSM blog has been putting out warnings for some time that Yahoo would go to all short descriptions.
It seems today is that day.
Starting today, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (â€truncatedâ€) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some of our distribution partners’ sites.
If you haven’t gone through your Yahoo Panama account and created short descriptions, you definitely should. Yahoo will automatically truncate your ads, and when the ads are truncated, you are losing control of your marketing message.
As an advertiser, one of your top priorities should be controlling your message.
More information from Yahoo on how to change your ads.
Some info about ad description writing.
Related Information:
- PPC Writing: Short Descriptions
- Description Writing: Branding Descriptions
- PPC Writing: Description Length
- PPC Title & Description Writing
- Yahoo to Change Look of Search Results
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