Comments on: Should you put a phone number in your ad? http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/?utm_source=rss&utm_medium=rss&utm_campaign=should-you-put-a-phone-number-in-your-ad Providing Google AdWords, PPC, SEO, and Internet Marketing Training for Your Business Tue, 16 Mar 2010 06:31:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Should Your Businesses Have a Phone Number In Ad Copy? | Path Interactive http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-236856 Should Your Businesses Have a Phone Number In Ad Copy? | Path Interactive Thu, 12 Nov 2009 16:10:23 +0000 http://www.bgtheory.com/?p=1560#comment-236856 [...] debate about including a phone number in search ad copy has been going on for years.  The Nos argue that inserting a phone number takes important space away from your marketing message, and [...] [...] debate about including a phone number in search ad copy has been going on for years.  The Nos argue that inserting a phone number takes important space away from your marketing message, and [...]

]]> By: You Really Can Write Better Ads than your ‘Big Boy’ Competition | bg Theory, LLC http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-194139 You Really Can Write Better Ads than your ‘Big Boy’ Competition | bg Theory, LLC Mon, 02 Mar 2009 17:02:03 +0000 http://www.bgtheory.com/?p=1560#comment-194139 [...] One ad is using half its space on a phone number (don’t do it). [...] [...] One ad is using half its space on a phone number (don’t do it). [...]

]]> By: Jimmy Walker http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-182939 Jimmy Walker Fri, 16 Jan 2009 03:36:04 +0000 http://www.bgtheory.com/?p=1560#comment-182939 800# Scenario: The client could not display or sell at a discounted price online due to contractual issues. We tested an ad with "Call 800# . . . for price". Similar to David's findings, the CTR remained surprisingly strong. Best of all, call and order rate were up sharply for the item. We will continue with a split campaign - 800# ads during business hours - traditional ads during off hours. Hnmmm! Got me thinking now. Hate when that happens. Cheers all, JW 800# Scenario: The client could not display or sell at a discounted price online due to contractual issues. We tested an ad with “Call 800# . . . for price”. Similar to David’s findings, the CTR remained surprisingly strong. Best of all, call and order rate were up sharply for the item.

We will continue with a split campaign – 800# ads during business hours – traditional ads during off hours.

Hnmmm! Got me thinking now. Hate when that happens.

Cheers all,
JW

]]> By: Seo Chennai http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-182707 Seo Chennai Thu, 15 Jan 2009 14:24:54 +0000 http://www.bgtheory.com/?p=1560#comment-182707 Very informative ! thanks for the info. Very informative ! thanks for the info.

]]> By: Brad Geddes aka eWhisper http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-182318 Brad Geddes aka eWhisper Wed, 14 Jan 2009 20:32:12 +0000 http://www.bgtheory.com/?p=1560#comment-182318 Interesting, David - good to know. That's why it's always worth testing everything :) Interesting, David – good to know.

That’s why it’s always worth testing everything :)

]]> By: David Szetela http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-182013 David Szetela Wed, 14 Jan 2009 01:42:07 +0000 http://www.bgtheory.com/?p=1560#comment-182013 Brad, We've seen similar results. But try phone numbers in Content ads someday (text and non-text) - sometimes the CTR is higher than without. Possibly a credibility thing. Cheers, David Brad,

We’ve seen similar results. But try phone numbers in Content ads someday (text and non-text) – sometimes the CTR is higher than without. Possibly a credibility thing.

Cheers,

David

]]> By: SearchCap: The Day In Search, January 13, 2009 http://www.bgtheory.com/blog/should-you-put-a-phone-number-in-your-ad/comment-page-1/#comment-181930 SearchCap: The Day In Search, January 13, 2009 Tue, 13 Jan 2009 22:41:50 +0000 http://www.bgtheory.com/?p=1560#comment-181930 [...] Should you put a phone number in your ad?, Brad Geddes [...] [...] Should you put a phone number in your ad?, Brad Geddes [...]

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