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Small Business Website Barometer

Posted: October 23, 2005

The findings reveal that the majority (57 percent) of business leaders with websites said they generate monthly revenue through online purchases or offline purchases that were influenced by their website. The survey also showed that of those businesses which are actively using eCommerce features (such as online payment transactions, online business forms or email requests) to sell through their website, 82 percent are receiving monthly revenue from their website.
Of the 72 percent of respondents with a business website, more than half are using or interested in using email marketing (60 percent) and search engine optimization (54 percent). Additionally, 78 percent report their business is healthier - has a competitive advantage or stronger economic footing - because they have a website, and 76 percent say their website generates leads for their business.

Study PDF.

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