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SMX Presentation - Pump Up Your Paid Search - Day Parting - Now Online

Posted: June 11, 2007

SMX was a very enjoyable conference. It was a nice mixture of being as laid back as Pubcon,Â yet had more corporate attendees similar to SES. One day I’ll do a full write up about the conference, but for now, it’s presentation time.

I spoke on the ‘Pump Up Your Paid Search’ panel. which was billed as: Tips and techniques designed to help pros get even more out of their paid search campaigns. Ben Perry from iProspect spoke about general tips to improve campaign performance. Matt Wagner from Find Me Faster did a fantastic (and funny) presentation on Dynamic Keyword Insertion.

Myself? I spoke about day parting (in the Google world it’s called Ad Scheduling). Day Parting is the changing of bids, or pausing of keywords, based upon time of day or day of the week.

Below is the presentation. If your browser doesn’t support mht files and iFrames, the PDF download link is below the presentation.

Enjoy.

DownloadÂ the PDF: Pump Up Your Paid Search: Day Parting.

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