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Superpages gives away Free Listings

Posted: February 5, 2005

Superpages (owned by Verizon) is one of the largest Internet Yellow Pages today. It has launched a new feature which allows local businesses to create free profiles to distribute business information.

It has long been claimed by various IYPs that it’s users are further along in the buying cycle, and that their traffic, while considerably less than most search engines, has a much higher conversion rate for a local business.

This is yet another move among many providers of local data to bring enriched local content onto their properties to serve both their users, and to start aggregating local business information. The most difficult part of serving the local search arena is the accuracy of local business information. By going to a self serve environment, Superpages.com is hoping to capture more of that market.

Related Links:
Superpages Home Page
Superpages Free Business Profile Signup Page

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