The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights
Posted: September 15, 2009
You can extract more data out of Google AdWords than you ever have time to analyze. My latest Search Engine Land article looks through some of the more common data sets you need and how to extract them from AdWords. Here’s the article: The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights .
If you need more reading this week, here’s a few good places to start:
- Why You Can’t Ignore The Google Content Network – AdSense Q&A
- Varian Shares AdWords Secrets – Will He Bring Transparency To Google? While Google talks about conversion rates not changing by position in aggregate; I have found many exceptions to this rule.
- WordStream Believes: Keyword Grouping & Organization Are Critical to Success. I believe this as well. Every AdWords Seminar we discuss account organization.
- Praise and Caution for the AdWords Opportunities Tab
Related Information:
- AdWords reports to be integrated with Google Docs...
- Google Reports Q3 profits 3x Higher...
- PPC Account New Years Resolutions...
- Google Reports eMail turns 34...
Comments
Got something to say?
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Houston AdWords Seminars February 16th & 17th
San Diego AdWords Seminars February 23rd & 24th
Washington DC AdWords Seminars March 9th & 10th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
