Testimonials

AdWords™ Seminars for Success

bg Theory has been selected by Google™ to conduct intensive seminars aimed at educating advertisers in the successful management and creation of Google AdWords campaigns.

In these full day seminars, attendees will acquire the knowledge used by top search engine marketers to improve the performance of their Google AdWords accounts.

Each seminar covers intermediate and advanced topics, directed by Brad Geddes.

Find a Seminar Near You:
Las Vegas, Monday, November 17th	Click here to register
Washington DC area, Tuesday, December 2nd	Click here to register
Houston, Thursday, December 4th	Click here to register
New York City area, Tuesday, August 26th	Completed
Atlanta, Thursday, August 28th	Completed
Denver, Monday, September 8th	Completed
Toronto, Wednesday, September 10th	Completed
San Francisco, Tuesday, September 16th	Completed
Dallas, Thursday, September 25th	Completed
Los Angeles area, Monday, November 3rd	Completed
Seattle, Wednesday, November 5th	Completed
Suggest a New City
Subscribe for PPC News and AdWords Seminar Updates

AdWords Advanced Session Information

The Morning Session, from 9:00 am to noon covers the following topics:

Search Process
- Psychology of Search
- How do people search?
Campaign Best Practices
- Keywords
  - Buying Cycle
  - Generating keyword lists
- Negative Keywords
  - Implementation
  - Negative embedded match
- Keyword tool
Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
Advanced Optimization
- Receiving More Traffic
  - Dynamic keyword insertion
  - High CTR ad copy
  - Website page views
- Raising Conversion Rates
  - Effects on Ad Copy
  - Effects on Landing Pages
All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score

The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:

Content Network Deep Dive
- Ad Planner
- Content Network Optimization
  - AdGroup Organization
  - Optimization Using Reports
  - Demographic Bidding
- Placement Targeting
  - Creation
  - Optimization
  - Utilizing content reports
Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
Bidding Strategies
Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
Click Quality & Reporting
Resources
Question & Answer

To learn more about the seminars from Google, please visit the Official Google Seminar for Success page.

Find a Seminar Near You:
Las Vegas, Monday, November 17th	Click here to register
Washington DC area, Tuesday, December 2nd	Click here to register
Houston, Thursday, December 4th	Click here to register
New York City area, Tuesday, August 26th	Completed
Atlanta, Thursday, August 28th	Completed
Denver, Monday, September 8th	Completed
Toronto, Wednesday, September 10th	Completed
San Francisco, Tuesday, September 16th	Completed
Dallas, Thursday, September 25th	Completed
Los Angeles area, Monday, November 3rd	Completed
Seattle, Wednesday, November 5th	Completed
Suggest a New City
Subscribe for PPC News and AdWords Seminar Updates

Frequently Asked Questions

Is the Advanced session right for me?

The Advanced session is designed for individuals who already understand the basic fundamentals of advertising on AdWords. If you are a seasoned AdWords veteran, this session will show you how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain.

Who is conducting the sessions?

Brad Geddes, founder of bg Theory, will be the Seminar Leader for these scheduled sessions. Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and selected by Google to conduct these sessions. AdWords Seminars are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google.

When will I receive my $50 AdWords credit?**

If you register at least 7 days prior to the seminar event you are eligible for a $50 AdWords credit. You will receive an email from bgTheory within three weeks of attending the seminar that contains your promotional code and instructions on how to apply the credit to your AdWords account. If you do not receive your promotional credit within 30 days following the seminar, please contact us.

How much does it cost?

Register for the full day for only $249 (USD). For what you might pay a PPC consultant for just a few hours work, you could gain the knowledge for yourself in just one day! Plus, if you register at least seven days prior to the seminar, you will receive a $50 credit that may be applied to your AdWords account!**

How do I register?

Registering is easy; simply click the registration link and fill out one easy form and you’re done! If you experience any problems registering, please contact us.

I am interested in attending a session in Canada — do you accept payment in Canadian dollars?

All seminar fees are quoted in US dollars. While our payment processor will accept Canadian credit cards, you will be charged the seminar fee in US dollars.

When is the registration deadline?

The registration deadline is the day before the event. However, space is limited and sessions may quickly become filled. So, we do urge you to register as early as possible.

Can I register for only the morning or only the afternoon session?

No, registration is for the full day.

Will lunch or refreshments be served?

Lunch will not be served, although there will be a one hour break during the morning and afternoon sessions. Breakfast items and refreshments will be served.

Do I need to bring a laptop? Will there be internet access?

You do not need to bring a laptop, handouts of the presentation will be provided to you. There may be internet access available in the meeting room in some locations. Please refer to the Event Details for more information.

Is parking paid for?
No, attendees are responsible for their own parking costs. Most locations have both self and valet parking options, but fees vary by location. Please refer to the Event Details for more information.

What’s the cancellation policy?

Registration fees are non-refundable unless the seminar is canceled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is canceled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

I registered online, but never received my receipt email.

Confirmation emails will come from orders@eventbrite.com within 24 hours of your registration. Please ensure that email address is added to your “safe sender” list; and check your “bulk” or “junk” folders of your email account. If you need to have your confirmation email resent, please contact us .

I still have questions, who should I contact?

You can contact us or call (703) 349-1045 for more information.

Find a Seminar Near You:
Las Vegas, Monday, November 17th	Click here to register
Washington DC area, Tuesday, December 2nd	Click here to register
Houston, Thursday, December 4th	Click here to register
New York City area, Tuesday, August 26th	Completed
Atlanta, Thursday, August 28th	Completed
Denver, Monday, September 8th	Completed
Toronto, Wednesday, September 10th	Completed
San Francisco, Tuesday, September 16th	Completed
Dallas, Thursday, September 25th	Completed
Los Angeles area, Monday, November 3rd	Completed
Seattle, Wednesday, November 5th	Completed
Suggest a New City
Subscribe for PPC News and AdWords Seminar Updates

*Seminars for Success are designed for individual AdWords advertisers and Analytics users managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events. Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with, endorsed by, or employed by Google. All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and/or Google Analytics Authorized Consultants.

**Promotional credit must be applied to an AdWords account within 30 days of attending a Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser’s registered Seminar session. Void where restricted or prohibited by law.