What you need to know about search engine policies and trademarks
I did a webinar last week that covered:
- What is a trademark (as far as search is concerned)
- How did we get here (trademark lawsuit Google vs Geico)
- Microsoft adCenter policies & what to do
- Yahoo Search Marketing policies & what to do
- Trademarks on Google prior to May of this year
- May’s country expansion of trademarked keywords
- July’s change to using trademarks in ad copy even if you are not the trademark holder
- Google’s policies & what to do
- What will be an ‘informational site’?
- Reasons to use trademarks in ad copy
- General Q&A
The webinar is now on-demand at Search Marketing Now. You do need to register; but after you register you’ll be able to view the entire webinar. It’s about 30 minutes in length.
Some of the Q&A has been transcribed on Search Marketing Now’s website.
I also wrote an article a couple months ago that is still relevant: How will Google’s recent trademark changes affect you?
Related Information:
- Google changes trademarks again. Learn how to cope with the changes....
- 21 Reasons to Contact Your Search Engine Rep...
- Yahoo to Ban Certain Trademarks from becoming PPC Keywords...
- Viewing PPC Ads by Search Engine...
- Joining Search Engine Land as a Paid Search Columnist...
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[...] What you need to know about search engine policies and trademarks, Brad Geddes [...]