What you need to know about search engine policies and trademarks

Posted: July 30, 2009

I did a webinar last week that covered:

What is a trademark (as far as search is concerned)
How did we get here (trademark lawsuit Google vs Geico)
Microsoft adCenter policies & what to do
Yahoo Search Marketing policies & what to do
Trademarks on Google prior to May of this year
May’s country expansion of trademarked keywords
July’s change to using trademarks in ad copy even if you are not the trademark holder
Google’s policies & what to do
What will be an ‘informational site’?
Reasons to use trademarks in ad copy
General Q&A

The webinar is now on-demand at Search Marketing Now. You do need to register; but after you register you’ll be able to view the entire webinar. It’s about 30 minutes in length.

Some of the Q&A has been transcribed on Search Marketing Now’s website.

I also wrote an article a couple months ago that is still relevant: How will Google’s recent trademark changes affect you?

Related Information:

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Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info

Comments

One Response to “What you need to know about search engine policies and trademarks”

SearchCap: The Day In Search, July 30, 2009 on July 30th, 2009 4:05 pm

[...] What you need to know about search engine policies and trademarks, Brad Geddes [...]

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