What you need to know about search engine policies and trademarks

I did a webinar last week that covered:

  • What is a trademark (as far as search is concerned)
  • How did we get here (trademark lawsuit Google vs Geico)
  • Microsoft adCenter policies & what to do
  • Yahoo Search Marketing policies & what to do
  • Trademarks on Google prior to May of this year
  • May’s country expansion of trademarked keywords
  • July’s change to using trademarks in ad copy even if you are not the trademark holder
  • Google’s policies & what to do
  • What will be an ‘informational site’?
  • Reasons to use trademarks in ad copy
  • General Q&A

The webinar is now on-demand at Search Marketing Now. You do need to register; but after you register you’ll be able to view the entire webinar. It’s about 30 minutes in length.

Some of the Q&A has been transcribed on Search Marketing Now’s website.


I also wrote an article a couple months ago that is still relevant: How will Google’s recent trademark changes affect you?




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One Response to “What you need to know about search engine policies and trademarks”

  1. SearchCap: The Day In Search, July 30, 2009 on July 30th, 2009 4:05 pm

    [...] What you need to know about search engine policies and trademarks, Brad Geddes [...]

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