Yahoo Buys Overture

$ 1.63 billion.

Wow.

One of the largest deals to hit the net in years.

This is huge for Yahoo.
It’s even bigger for Overture who has grown from an idea to a company worth over a billion dollars in a few short years.


As most of Overture’s income comes from it’s partnership with Yahoo, this deal makes complete sense. Yahoo gets to keep everything in house. PPC will only grow over the next few years, and this deal solidifies Yahoo as a PPC provider who will be able to monetize it’s search results for years to come.

Watch for things from both Yahoo and Overture over the next few months – only big things will come from this mega deal.




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