Yahoo Rolls out Quality Based Pricing

Yahoo recently rolled out Quality Based Pricing.

Essentially, this says that not all clicks from the content network are created equal, and therefore, they advertisers should pay a different price based upon the quality of that click.

What’s interesting is Yahoo is saying they are using conversion data as one of the data points (there are others) in determining this pricing.


For those familiar with AdWords, it’s very similar to the AdWords Discounter.




Related Information:

Comments

Comments are closed.