Yahoo Rolls out Quality Based Pricing
Posted: June 12, 2007
Yahoo recently rolled out Quality Based Pricing.
Essentially, this says that not all clicks from the content network are created equal, and therefore, they advertisers should pay a different price based upon the quality of that click.
What’s interesting is Yahoo is saying they are using conversion data as one of the data points (there are others) in determining this pricing.
For those familiar with AdWords, it’s very similar to the AdWords Discounter.
Related Information:
- Jenstar on Smart Pricing: Can one poor site affect an entire account?...
- PPC Management Pricing Options...
- Yahoo Integrates Blogs into News...
- Smart Pricing Info from Inside AdSense...
- Truthful Auction Pricing of Keywords...
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