Yahoo Search Marketing drops $20 Minimum Spend

Posted: October 22, 2005

The $20 minimum spend for a Yahoo Search Marketing account has been one reason some small businesses stayed away from YSM.

YSM Local did not have the $20 minimum, so it did gain some popularity because of that simple reason.

With this simple change, I’m expecting many small business to move some dollars (although small) from YSM Local and AdWords.

This has been a much asked for change, as before, many companies were working with ‘bundled accounts’ (where 2-5 clients occupied the same account) or with ‘micro accounts’, which most people don’t even know exist, and unless you dealt with thousands of small businesses, really had no use for.

This much welcome change will definitely change some PPC execution strategies.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, PPC Info, Yahoo Search Marketing

Comments

One Response to “Yahoo Search Marketing drops $20 Minimum Spend”

YSM Lowers Minimum Deposit to $5 » bgtheory.com on July 6th, 2006 6:06 pm

[...] This comes on the wake of another recent announcement of YSM dropping the minimum monthly spend. [...]