YSM buys Whereonearth

Posted: October 21, 2005

Yahoo announced the acquisition of Whereonearth.

It looks like a move to help Yahoo’s local based targeting.

While local.yahoo.com has more (but not QCed) info than local.google.com, their IP targeting efforts with Overture and other advertising have lagged behind.

Overture has constantly relied on user data or explicit search queries for local targeting.

With the acquisition of whereonearth, which is billed as a ” Geographic Information Systems (GIS) experts” hopefully,this will begin a chain of events where Yahoo Search Marketing will release some new geo based targeting options.

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Written by Brad Geddes aka eWhisper · Filed Under Blog, Local Advertising News, Yahoo Search Marketing

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Brad Geddes

Brad Geddes

Brad Geddes aka eWhisper

Leslie Clark

Leslie Clark

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