links for 2009-06-12
links for 2009-06-04
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I'm surprised that Google is now crawling some JAVA links has not entered the PR sculpting debate as you could just code the links in java instead of using the nocrawl tag.
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Another read about the page rank sculpting debate.
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I'm still not convinced on the page rank sculpting debates going on at SMX; but this is one of the articles to read and understand.
links for 2009-06-02
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If you run an ecommerce site; you rally should follow the Get Elastic blog.
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Since launching a pilot program to test the use of unique URLs in print advertising campaigns in
2008, Telmetrics measured consumer Web activity generated by more than 1,200 print Yellow Pages
ads from November 2008 through April 2009. Each ad included both a unique URL and phone
number. Telmetrics found:
• On average, URL visits represented 44 percent of leads, while call traffic generated 56 percent
of leads.
• Tracking unique URL activity in addition to call measurement shows a 78 percent increase in
the overall leads driven by print Yellow Pages.
links for 2009-06-01
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I think revenue allocation, attribution management, etc will stay as PPC management buzzwords for at least a year. They became buzzwords (after being whispered about for a long time) almost a year ago; but still don't receive quite the attention they deserve.
Be careful of updating to the new AdWords Editor
A few recent updates to the AdWords editor needed to be pulled and re-launched due to back-ups being lost, data corruption, and other issues.
The new update is now out (if you open the AdWords editor, it should give you a dialogue box to upgrade the editor); but be very careful.
After upgrading my editor, when I tried to open the file, I only received a ‘this program is no longer responding’ error from windows. I actually had two different versions of editor on my computer (which shouldn’t happen). I tried for a while, but nothing worked. Eventually, I had to completely uninstall and re-install the program.
Luckily, the data was still saved on my computer and I didn’t lose notes like a previous update.
The latest editor has a few nice updates. My favorite one is being able to sort the data by multiple columns.
You can sort by any three columns that are in your current view. For instance, if you do not have quality score being displayed in the current view, you need to first display quality score and then you can sort by it.
This will help in creating priorities of what keywords, ad copy, etc to change within your account.
links for 2009-05-29
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regardless what you think of YPs; Idearc keeps innovating and trying new things.
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Good, quick read.
Google changes trademarks again. Learn how to cope with the changes.
My latest Search Engine Land column, titled How Will Google’s Recent Trademark Changes Affect You? is now published.
Google has made a few big changes to how they handle trademarks in ad copy as well as expanding the countries where it is allowable to use trademarks as keywords.
In addition, Lori Weiman wrote a nice column this week titled Brand Aid How To Protect Your Brand Under Google’s New Trademark Policies which is more focused around helping brands protect their marks.
links for 2009-05-27
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If you do local SEO - it's a must read - in fact, if you only read one local SEO article this year - read this one.
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Another place your image ad could be shown…
Advanced AdWords Seminars for Success is Coming to Boston
The AdWords Seminar for Success series is stopping in Boston, MA.
When: June 24th & 45th
Where: Embassy Suites Boston at Logan Airport
207 Porter St
Boston, MA 02128
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text - Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad - GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon? 
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
links for 2009-05-19
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1) Google has gradually increased their PlusBox “show rate” among eligible AdWords campaigns. Over the 6 month time frame, we’ve seen this rate increase from 38% to a more recent mark of around 70-75%.
2) PlusBox “expansion rate”, users who actually expanded (clicked) on the PlusBox component of the ad once shown, is 0.5% or about 1/10th the standard ad’s CTR, (sans PlusBox).
3) The overall CTR of ads containing PlusBox, click-through on headline or PlusBox offer component, had a slightly better rate as compared to the standard ad.
4) Of users that expanded the PlusBox, 1 in 15 actually clicked on an offer (product) to follow through to the site. Furthermore, of those clicking the PlusBox only 1 in 7 actually made it to the advertiser’s site. (by virtue of headline or product listing)
5) The CR of users who did follow through to the site once expanding the PlusBox was on par with the standard ad. -
Interactive Budgets Are Growing At The Expense Of Offline
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Monday's Search Engine Land Paid Search column is on Google's new trademark policies. Here's a more legal based post about those policies.
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Personally - If you make me register before I can checkout - I'll buy the product elsewhere…
How do you motivate customers to register? Forrester’s survey found 51% of respondents were somewhat or very willing to part with personal information in exchange for discounts, 40% to save time and 27% for a more personalized experience. Make sure you mention at least one key benefit for registration when asking for it.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Boston AdWords Seminars June 24th & June 25th
Minneapolis AdWords Seminars July 16th & July 17th
Denver AdWords Seminars August 4th & 5th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
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Brad Geddes
Leslie Clark
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