Advanced AdWords Seminars for Success is Coming to Boston
The AdWords Seminar for Success series is stopping in Boston, MA.
When: June 24th & 45th
Where: Embassy Suites Boston at Logan Airport
207 Porter St
Boston, MA 02128
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text - Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad - GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon? 
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
SES, Marketing Motive, and bg Theory Team up to Take a Fresh Look at the Content Network in 2009
Google AdWords has made many strides in improving the content network over the past few years. Some of the changes in ‘08 have created an environment where you can do some very granular targeting that can lead to providing highly targeted clicks and leads.
If you were creating a new product to help stock brokers in Los Angeles. However, you don’t have a huge budget and have decided that you want to reach them while they are reading their morning news on high quality sites. You could set up an ad that:
- Is only shown on the New York Times business section (bottom right placement)
- And only if the article is also about stock brokers
- And it’s between 6-8am
- And it’s a weekday
- And the user is in Los Angeles (or the article is about Los Angeles stock brokers)
Targeting someone by a section of a website, location, time of day, day of the week, and article content (that’s an important factor) is some of the most granular targeting you could buy on the web. If you were just trying to create awareness for the product, you could even decide to pay on a CPM (cost per 1000 impressions) basis. If you’re looking to ROI bid, then you could bid on an CPC basis instead.
If you are buying on a CPM basis, you should use rich media (video, interactive, image, or flash) ads.
There is much more to the content network, such as organizing with a content, placement, and search campaign. Blocking your ads from being shown on certain sites. And the list goes on.
If you’d like to learn more, we are presenting a two hour webinar on Thursday Feb 26 at 9am PST, 12pm EST.
The details and pricing can be found on Marketing Motive’s website.
Brad Interviewed by Search Engine World
While at Pubcon a couple weeks ago, I did an interview with Vanessa Zamora. We covered topics from my new startup, bg Theory, to search to landing pages to fun things at Pubcon.
You can find the entire article at Search Engine World.
Enjoy.
In Vegas for Pubcon next week
I’m going to be in Vegas all of next week for Pubcon.
I will be speaking on Landing Page Optimization on Tuesday.
I will be moderating two sessions which are usually fan favorites:
- PPC Engine Vendor Panel on Tuesday
- Learning to Love Your Quality Score on Thursday.
I’m staying in Vegas over the weekend, and then conducting an AdWords Seminar on Monday at the Embassy Suites Convention Center in Vegas. For the last three sessions of the year, I’m tossing in a special added bonus: “Tips for the Holidays”.
My schedule is quickly filling up. If you’d like to catch up, chat, etc next week, please let me know.
Enjoy the show.
Special Bonus for Upcoming Seminars in 2008 – Special Retail Section
The holiday season is almost upon us. In December, the online shopping world changes.
Bids go up.
Conversion rates skyrocket.
Costs per conversion go down.
At least, that’s what the top retailers see in December.
Hopefully, you see similar trends.
As a special bonus for the last three seminars in 2008, I will be adding a limited time section to the presentation:
Tips and Tricks to Increase Your Holiday Success
Signup now to ensure you have a seat.
The last three AdWords of 2008 will be:
- Las Vegas - Monday, November 17th
- Washington DC area - Tuesday, December 2nd
- Houston - Thursday, December 4th
Hope to see you there.
The AdWords Seminars for Success are coming to Denver, CO
The AdWords Seminar for Success series is coming to Denver, CO.
When: Monday, September 8th
Where:Doubletree Denver
3203 Quebec Street
Denver, CO 80207
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
|
Other Upcoming Seminars:
| Find a Seminar Near You: | |
| New York City area, Tuesday, August 26th | Completed |
| Atlanta, Thursday, August 28th | Completed |
| Denver, Monday, September 8th | Click here to register |
| Toronto, Wednesday, September 10th | Click here to register |
| San Francisco, Tuesday, September 16th | Click here to register |
| Las Vegas | Dates coming soon |
Hope to see you there.
Speaking at SES San Jose on Creating Compelling Ads
SES San Jose is always one of my favorite conferences of the year. The proximity to Google, Yahoo, and Silicon Valley always make it quite the event (and everyone wants to attend the Google Dance).
If you’ve only been to the NYC or Chicago Search Engine Strategies show, it’s a completely different conference.
SES NYC = Madison Avenue
SES San Jose = Silicon Valley
SES Chicago = Die hards (it’s in December in Chicago)
I’ll be in San Jose speaking at the Creating Compelling Ads panel on August 21st.
You can see some of my older presentaions here.
If you’d like to register, or find out more info, here’s the home of SES San Jose.
SEOClass in Manhatten - July 30th-31st
The first SEO Class was very successful. The feedback was excellent, and we’re happy with how the day went. We’ve officially partnered with Webmaster World for the next show which is coming back to New York on July 30th-31st.
The speakers are:
- Michael Grey
- Todd Mailcoat
- Greg Niland
- and myself
Feel free to visit the SEO Class website, view the agenda, or better yet, register.
There’s also a discussion on Webmaster World about the next class.
Hope to see you there.
SMX Presentation - Pump Up Your Paid Search - Day Parting - Now Online
SMX was a very enjoyable conference. It was a nice mixture of being as laid back as Pubcon, yet had more corporate attendees similar to SES. One day I’ll do a full write up about the conference, but for now, it’s presentation time.
I spoke on the ‘Pump Up Your Paid Search’ panel. which was billed as: Tips and techniques designed to help pros get even more out of their paid search campaigns. Ben Perry from iProspect spoke about general tips to improve campaign performance. Matt Wagner from Find Me Faster did a fantastic (and funny) presentation on Dynamic Keyword Insertion.
Myself? I spoke about day parting (in the Google world it’s called Ad Scheduling). Day Parting is the changing of bids, or pausing of keywords, based upon time of day or day of the week.
Below is the presentation. If your browser doesn’t support mht files and iFrames, the PDF download link is below the presentation.
Enjoy.
Download the PDF: Pump Up Your Paid Search: Day Parting.
SEO Class coming back to Manhattan
The first SEO Class was very successful. The feedback was excellent, and we’re happy with how the day went. Based upon the first event, we’re going to enjoy putting on a two day SEO Class.
The speakers are:
- Rae Hoffman
- Michael Grey
- Todd Mailcoat
- Greg Niland
- and myself
For a sneak preview of the unbiased information you’ll hear from the presenters, check out Michael’s post on Google wants to tell you how to run your website.
The next class is a two day workshop the 17th & 18th of May in Manhattan. If you’re interested, you can also look through the agenda, or better yet, register.
Hope to see you there.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Boston AdWords Seminars June 24th & June 25th
Minneapolis AdWords Seminars July 16th & July 17th
Denver AdWords Seminars August 4th & 5th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
