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The AdWords Seminar for Success series is going to Washington DC.
When: Tuesday, December 2nd
Where: Hilton Alexandria Mark Center
5000 Seminary Road
Alexandria, VA 22311
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Hope to see you there.
I’m going to be in Vegas all of next week for Pubcon.
I will be speaking on Landing Page Optimization on Tuesday.
I will be moderating two sessions which are usually fan favorites:
I’m staying in Vegas over the weekend, and then conducting an AdWords Seminar on Monday at the Embassy Suites Convention Center in Vegas. For the last three sessions of the year, I’m tossing in a special added bonus: “Tips for the Holidays”.
My schedule is quickly filling up. If you’d like to catch up, chat, etc next week, please let me know.
Enjoy the show.
The holiday season is almost upon us. In December, the online shopping world changes.
Bids go up.
Conversion rates skyrocket.
Costs per conversion go down.
At least, that’s what the top retailers see in December.
Hopefully, you see similar trends.
As a special bonus for the last three seminars in 2008, I will be adding a limited time section to the presentation:
Tips and Tricks to Increase Your Holiday Success
Signup now to ensure you have a seat.
The last three AdWords of 2008 will be:
Hope to see you there.
The AdWords Seminar for Success series is going to Vegas.
When: Monday, November 17th
Where: Embassy Suites Convention Center
3600 Paradise Road
Las Vegas, NV 89169
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Hope to see you there.
The AdWords Seminar for Success series is coming to Seattle.
When: Wednesday, November 5th
Where: Embassy Suites Seattle - Tacoma International Airport
15920 West Valley Highway
Seattle, WA 98188
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Hope to see you there.
The AdWords Seminar for Success series is coming to Los Angeles.
When: Monday, November 3rd
Where: DoubleTree Guest Suites Santa Monica
1707 Fourth Street
Santa Monica, CA 90401
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Hope to see you there.
The AdWords Seminar for Success series is coming to San Francisco, CA.
When: Tuesday, September 16
Where: Embassy Suites San Francisco Airpot
250 Gateway Boulevard
South San Francisco, CA 94080
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
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Hope to see you there.
The AdWords Seminar for Success series is coming to Toronto, ON.
When: Wednesday, September 10th
Where: Courtyard by Marriott Toronto Downtown
475 Yonge Street
Toronto, ON
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
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Hope to see you there.
The AdWords Seminar for Success series is coming to Denver, CO.
When: Monday, September 8th
Where:Doubletree Denver
3203 Quebec Street
Denver, CO 80207
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Other Upcoming Seminars:
| Find a Seminar Near You: |
| New York City area, Tuesday, August 26th |
Completed |
| Atlanta, Thursday, August 28th |
Completed |
| Denver, Monday, September 8th |
Click here to register |
| Toronto, Wednesday, September 10th |
Click here to register |
| San Francisco, Tuesday, September 16th |
Click here to register |
| Las Vegas |
Dates coming soon |
Hope to see you there.
The AdWords Seminar for Success series is coming to Atlanta, GA.
When: Thursday, August 28, 2008
Where: Hilton Atlanta
255 Courtland Street NE
Atlanta, GA 30303
Agenda Timeline:
- Registration: 8:30 am – 9:00 am
- Morning Session: 9am-12pm
- Lunch Break: 12:00pm – 1:00pm
- Afternoon Session: 1pm-5pm
Breakfast and refreshments will be served.
Agenda:
The Morning Session, from 9:00 am to noon covers the following topics:
- Search Process
- Psychology of Search
- How do people search?
- Campaign Best Practices
- Keywords
- Buying Cycle
- Generating keyword lists
- Negative Keywords
- Implementation
- Negative embedded match
- Keyword tool
- Ad Copy Writing
- Unique Selling Proposition
- Features vs Benefits
- Landing Pages
- Where to send users
- Best practices
- Conversions in the Buying Cycle
- Advanced Optimization
- Receiving More Traffic
- Dynamic keyword insertion
- High CTR ad copy
- Website page views
- Raising Conversion Rates
- Effects on Ad Copy
- Effects on Landing Pages
- All About Quality Score
- What is quality score?
- How it works
- Minimum bids
- Improving your quality score
|
The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:
- Content Network Deep Dive
- Ad Planner
- Content Network Optimization
- AdGroup Organization
- Optimization Using Reports
- Demographic Bidding
- Placement Targeting
- Creation
- Optimization
- Utilizing content reports
- Advanced Geographic Targeting
- How the technology works
- Reaching a local audience
- Bidding Strategies
- Google Analytics
- Campaign Optimization using Reports
- Site Optimization using Reports
- Split Testing
- Campaign settings
- What to test
- How to test
- Next steps after seeing results
- Profit per impression/click
- Click Quality & Reporting
- Resources
- Question & Answer
|
Other Upcoming Seminars:
Hope to see you there.
Next Page »
Las Vegas Seminar Monday, November 17th
