Keyword Research & Refinement in 3 Easy Steps

December 16, 2009

I recently wrote an article for RSS Ray promoting the podcast I’ll be on later today called: Keyword Research & Refinement in 3 Easy Steps.

It’s looks a simplistic process for:

Finding keywords
Grouping keywords
Refining keywords

While more advanced readers will want to user more tools and processes than outlined in this article; it’s an easy way to get started with your keyword research and refinement.

Full article on RSS Ray Blog: Keyword Research & Refinement in 3 Easy Steps.

Written by Brad Geddes aka eWhisper · Filed Under Blog, Keyword Research | Leave a Comment

Everything you need to know about Google’s SK Tool via Video Tutorials

October 5, 2009

Google launched the SK Tool (search based keyword tool) in November 2008. This tool uses Google’s crawler information and combines it with AdWords data to suggest keywords for your website. You can examine the results about any domain via the SK Tool. If you access the SK Tool while logged into a Google account that is associated with an AdWords account that buys traffic to a domain, then you can see some associated data points with the suggested keywords.

Google is excellent at making helpful videos about their products. What they aren’t great at is putting the videos in useful formats and marketing their own videos. Some of these videos have under 300 total views, and most are under 1000. Considering how beneficial these videos are (and how many people conduct keyword research); those numbers should have a couple more 0s after it.

I’ve taken the videos that Google has produced and created some custom playlists so that you can view Google’s information is an easy-to-follow manner.

SK Tool Introduction & First Steps

This first playlists consists of 9 videos:

Video 1: Product intro (3:49)
Video 2: Getting started (4:06)
Video 3: Navigating the interface (6:23)
Video 4: Refining results (6:27)
Video 5 & 6: Exporting the information (7:49)
Video 7 – 9: Tracking the results (3:52)

It will take just over 30 minutes to watch all of the videos. However, as these videos do play in the correct order, you can leave and come back and jump to the next video you wish to view.

SK Tool Opportunities

The next playlist is a set of six short videos totaling around 15 minutes of ways to use the SK Tool to identify missed opportunities.

SK Tool – Other Videos

The last two videos are:

Using the tool to promote new part of your website (2:22)
Identifying how well your active keywords are doing (2:39)

Have You Tried WordStream’s Free Keyword Tool Yet?

September 24, 2009

Every time I talk to someone at WordStream, or read their blog, the more impressed I am with the people. There are some smart, and very curious people who are trying to solve some interesting issues around keywords. If you’re looking to streamline keyword expansion and gain some insight into your keywords (both SEO and PPC), it’s worth testing out their product.

They recently launched a free keyword tool. Here’s a demonstration video:

You can also follow WordStream on Twitter. Their main accounts are: http://twitter.com/quality_score and http://twitter.com/wordstream; however, there are quite a few other Twitters at the company.

The best part of this post? It’s not a paid review. I never take money for posts nor endorse anything that I don’t believe in. It’s a product that deserves some attention; and the entry point of free is pretty easy to test.

If you’d like to see more good videos, subscribe to our YouTube channel

Written by Brad Geddes aka eWhisper · Filed Under Blog, Keyword Research, PPC Info | 1 Comment