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Iowa Advertising

August 22, 2005

Iowa Advertising

Iowa is, in many ways, the agricultural center of the Midwest. From an Indian word meaning “this is the place”, Iowa represents just that for millions of Americans.

Iowa, with its central location, can be seen as a meeting place for the modern cities of the west coast and the industry of the east coast.

With almost a tenth of the nation’s agricultural produced in this mid-sized state alone, Iowa stands in a class by itself in terms of soybean, corn, and hog production.

But for the small business owner in Iowa, agriculture isn’t the only line of sight towards high profits. Iowa’s manufactured goods top the state’s agriculture by a factor of two, mostly in the fields of food related machines, electrical equipment, and the publishing industry.

But in a state so remarkable for its productive ability, how does a small business get noticed?

One way to break out of the local market and enter the statewide and global arena is Internet advertising.

Top Online Verticals in Iowa:

• lottery
• state fair
• travel
• realty
• court
• cubs
• court online
• newspaper
• jobs
• city press citizen
• workforce development
• workforce
• telecom
• student loan
• real estate
• lawyer

Important Iowa Statistics:

• Geographic Area: Iowa
• Population: 2,926,324
• Sex: Male (49.1)
• Female (50.9)
• Median Age: 36.6
• Race: White (93.9%), Black or African American (2.1%), Asian (1.3%), Other (1.3%)
• Languages Spoken: English (94.2%), Spanish (2.9%), Other Indo-European languages (1.8%), Asian and Pacific Island languages (0.9%)

Largest Cities:

• Des Moines
• Cedar Rapids
• Davenport
• Sioux City
• Waterloo

Largest Counties:

• Polk County
• Linn County
• Scott County

Iowa Income Levels:

• Median Income (individual): $39,469
• Median Income (family): $48,005

Top Occupations:

• Management, professional, and related occupations (31.3%)
• Sales and office occupations (25.9%)
• Production, transportation, and material moving occupations (18.1%)
• Service occupations (14.8%)

Top Industries:

• Educational, health and social services (21.8%)
• Manufacturing (17.0%)
• Retail trade (12.0%)
• Finance, insurance, real estate, and rental and leasing (6.7%)

Advertising in Iowa

Iowa has often been the subject of interest from around the nation. From having the first Creative Writing program at the University of Iowa to being the setting for the Hollywood movie The Hustler, Iowa has never let its landlocked status affect its ability to communicate with the world at large.

For the small business owner, Iowa can be as good a place to enter the global market as New York City. With Internet advertising, your goods and services can be marketed outside of Iowa to the people who want to see them most.

The online verticals listed above show how much interest people inside and outside Iowa have in Iowan industry. It is possible to convert that interest into a specific interest in your company.

Imagine two separate companies that begin to sell a new form of high-lycopene tomato around the same time. After a few months it’s clear that one company is doing far better than the other. This is because one company decided from the beginning to expand their company to a wider market with online advertising. With online advertising it was possible to convert people’s online searches for top verticals such as real estate, attorneys, outdoor activities into a wider customer base and more sales.

Online advertising is the best way to expand your company outside of the bounds of Iowa. With a targeted online marketing campaign specifically designed for your small business, the power of Internet searches can be harnessed for you, creating more customers, more sales, and more profit for you.

Wyoming Advertising

August 22, 2005

Wyoming Advertising

One of the Louisiana Purchase states, Wyoming has produced some of America’s most notable frontiersmen, such as Jedediah Smith. Its reputation as a ranching center is well earned, with dude ranches remaining a common business. Wyoming’s landscape is a unique and majestic expanse that breaks from plains into narrow rock formations and sharply rising mountains.

Its vegetation is less sparse than that of Nevada, though it isn’t as green as Minnesota. Despite the dryness of its plains, much of the state is forest. Wyoming is a major center of cowboy culture and has several rodeos and related events that draw tourists from across the nation interested in witnessing ranch skills.

While famous mainly for its ranches, the more profitable business is the energy industry, which draws from Wyoming’s plentiful natural gas, uranium, and petroleum supplies. Ranches are not only popular as tourist attractions, but are also commonly purchased by people eager to see what Wyoming’s ranch life has to offer. A booming tourist season in Wyoming is as reliable as Old Faithful.

Top online verticals for Wyoming:

• hotel
• vacation
• real estate
• travel
• ranch
• game and fish
• hiking
• hunting
• lawyer
• jobs
• fishing
• newspaper
• job service
• tourism
• mortgage
• fly fishing
• home equity loan
• state parks

Important Wyoming statistics:

• Geographic Area: Wyoming
• Population: 493,782
• Sex: Male (50.3%)
• Female (49.7%)
• Median Age: 36.2
• Race: White (92.1%), Black or African American (0.8%), American Indian and Alaska Native (2.3%), Asian (0.6%), Native Hawaiian and Other Pacific Islander (0.1%), Other (2.5%)
• Languages Spoken: English (93.6%), Spanish (4.0%), Other Indo-European languages (1.4%), Asian and Pacific Island languages (0.5%)

Largest Cities:

• Cheyenne
• Casper
• Laramie
• Gillette
• Rock Springs

Largest Counties:

• Laramie County
• Natrona County
• Sweetwater County

Wyoming Income Levels:

• Median Income (individual): $37,892
• Median Income (family): $45,685

Top Occupations:

• Management, professional, and related occupations (30.0%)
• Sales and office occupations (24.2%)
• Service occupations (16.7%)
• Construction, extraction, and maintenance occupations (14.8%)

Top Industries:

• Educational, health and social services (21.5%)
• Retail trade (11.8%)
• Agriculture, forestry, fishing and hunting, and mining (10.7%)
• Arts, entertainment, recreation, accommodation and food services (9.6%)

Advertising in Wyoming

A steadily growing population is prompting economic growth and diversification throughout the state, but despite the success of Wyoming’s industries, they occupy few categories. Manufacturing and food processing are industries that have expanded considerably, both in depth and breadth. The most common types of businesses, however, remain ranches, farms, and tourist industries supporting the parks systems and ranches.

Ranches that offer sometimes quite extensive glimpses into ranch life, including in some cases vocational training, are a popular business, and many who come to Wyoming seek an outdoors experience, whether they’re visiting Yellowstone National Park or fishing one of Wyoming’s many well-stocked streams.

Campgrounds, cabins, and resorts set in the wilderness are therefore doing very well. More conventional accommodations such as hotels also do very well in this heavily visited state. During some seasons, visitors may need to reserve their accommodations well in advance. In this case, having advertising that could target people in other states would be very useful.

Guidebooks and tourist bureaus are helpful, but offer a rather limited platform. Search-based online advertising is a good way to increase the scope of your advertising without a lot of difficulty and expense. Search-based advertising matches advertisements to Internet searches, which means that a web page for a search for “Wyoming ranch” would include not only search results but also your ranch ad!

Horseback expeditions and extremely rare geographic features are major draws for tourists, although hunting and fishing are also very popular. Wyoming has some of the best hunting and fishing in the US, and many businesses capitalize on the demand for supplies and guides. Apart from the tourist industries, realtors and brokers are in demand: as the population increases and industry continues to develop, property changes hands.

Wisconsin Advertising

August 22, 2005

Wisconsin Advertising

Wisconsin is famous amongst football enthusiasts for having a freezing and hostile home field advantage, but its reception to business is thankfully much warmer. Agricultural industries range from produce production to processing and other value-adding industries. Wisconsin, in addition to producing varied foodstuffs, is one of the leading lumber industry locations in the US. Wisconsin benefits from its proximity to the Great Lakes.

These lakes are the sites of ports that connect Wisconsin’s robust manufacturing sector’s products to the rest of the world, as well as provide an outlet for its many natural resources. Like several other states, many Native American reservations in Wisconsin feature casinos. Wisconsin’s tourist trade has grown on the strength of its gaming, as well as better utilization of its parks as a means to attract tourists. Notable food specialties include cheese, beer, and meat, with several brands having been heavily lauded for their quality. Milwaukee is a vibrant midwestern city that offers the best in American entertainment and nightlife.

Top online verticals for Wisconsin:

• lottery
• real estate
• job net
• dairy industry
• cheese industry
• jobs
• newspaper
• dmv
• state parks
• state fair
• department of transportation
• lawyer
• humane society
• travel
• job search
• campground
• employment
• camping
• engine
• tourism

Important Wisconsin statistics:

• Geographic Area: Wisconsin
• Population: 5,363,675
• Sex: Male (49.4%)
• Female (50.6%)
• Median Age: 36.0
• Race: White (88.9%), Black or African American (5.7%), American Indian and Alaska Native (0.9%), Asian (1.7%), Other (1.6%)
• Languages Spoken: English (92.7%), Spanish (3.4%), Other Indo-European languages (2.5%), Asian and Pacific Island languages (1.2%)

Largest Cities:

• Milwaukee
• Madison
• Green Bay
• Kenosha
• Racine

Largest Counties:

• Milwaukee County
• Dane County
• Waukesha County

Wisconsin Income Levels:

• Median Income (individual): $43,791
• Median Income (family): $52,911

Top Occupations:

• Management, professional, and related occupations (31.3%)
• Sales and office occupations (25.2%)
• Production, transportation, and material moving occupations (19.8%)
• Service occupations (14.0%)

Top Industries:

• Manufacturing (22.2%)
• Educational, health and social services (20.0%)
• Retail trade (11.6%)
• Arts, entertainment, recreation, accommodation and food services (7.3%)

Advertising in Wisconsin

It would seem on the face of things that many of Wisconsin’s industries, such as shipping, farming, and mineral extraction would favor the participation of large-scale enterprises over small businesses. This is, however, a misperception. Every large industry has supporting business-to-business industries, and the busy product economy of Wisconsin requires many such businesses. Storage, transportation, and information processing concerns are necessary supporting industries for Wisconsin’s economy. Geology and agriculture consultants are highly valued, as are new outdoors companies. Wisconsin, already well known for its bustling economy, is investing in maintaining the growth its primarily outdoors tourist industry has recently seen.

Wisconsin has a great deal of engine and medical equipment production. A new specialty medical supplier would have good prospects in Wisconsin, provided that they could get the word out about their business. Establishing a name for a company is often a very difficult process, and in this industry it’s no different. With so many companies advertising in trade magazines and at conferences, it’s hard to break new ground with a marketing strategy. One way is search-based online advertising. More and more people are finding that this method of advertising is what’s been missing from their marketing strategy. What sets this exciting new marketing medium apart from the rest is its focus on the people who are most likely to be your customers: people searching the web using terms related to your company’s industry.

West Virginia Advertising

August 22, 2005

West Virginia Advertising

The word is out that West Virginia’s mountains are a hiking and camping paradise, and tourists have been making this state’s parks an ever more popular destination. With several large and powerful rivers white water rafting is an extremely popular tourist activity, as well as one that promotes business within the states hospitality and restaurant industries.

West Virginia’s Native American reservations operate casinos, and these along with fishing and hunting opportunities round out the bulk of the state’s tourist draw. The government has been locating more offices in the state, contributing to greater employment and stimulating the consumer economy.

The state’s high tech industry benefits from the West Virginias mineral riches. Much of the state’s industry also centers on mineral refinement and processing. This heavily forested state produces more lumber than agricultural products; its livestock trade dominates the state’s agricultural industry, although West Virginia does harvest a high volume of corn, tobacco, and fruits.

Top online verticals for West Virginia:

• lawyer
• whitewater rafting
• lottery
• real estate
• newspaper
• state parks
• department of education
• vacation
• tourism
• bed breakfast
• casino
• state fair
• resort
• travel
• cabin
• camping

Important West Virginia statistics:

• Geographic Area: West Virginia
• Population: 1,808,344
• Sex: Male (48.6%)
• Female (51.4%)
• Median Age: 38.9
• Race: White (95.0%), Black or African American (3.2%), American Indian and Alaska Native (0.2%), Asian (0.5%), Other (0.2%)
• Languages Spoken: English (97.3%), Spanish (1.0%), Other Indo-European languages (1.1%), Asian and Pacific Island languages (0.4%)

Largest Cities:

• Charleston
• Huntington
• Parkersburg
• Wheeling
• Morgantown

Largest Counties:

• Kanawha County
• Cabell County
• Berkeley County

West Virginia Income Levels:

• Median Income (individual): $29,696
• Median Income (family): $36,484

Top Occupations:

• Management, professional, and related occupations (27.9%)
• Sales and office occupations (26.1%)
• Service occupations (16.6%)
• Production, transportation, and material moving occupations (16.4%)

Top Industries:

• Educational, health and social services (23.0%)
• Retail trade (13.1%)
• Manufacturing (11.9%)
• Arts, entertainment, recreation, accommodation and food services (8.0%)

Advertising in West Virginia

West Virginia does in fact contain lots of energy resources, minerals, and agricultural products, but not every career in this state requires hewing a living from the earth. Most West Virginians live outside of its cities, but service, tech, and government sectors are taking more prominent places in the state’s economy as it continues its shift towards more manufacturing production. Less fortunate than its Rust Belt neighbor Ohio, West Virginia has hard hit by the recession that struck the region in the 1980s.

These days, things are looking up for West Virginia. The high tech industry is helping boost the economy while the coal industry remains sluggish. The state’s rising popularity with tourists has also helped pull West Virginia back to its feet. The state is very active in its pursuit and support of new businesses, and West Virginia is rich enough in resources and infrastructure to support almost any type of venture.

Those interested in pursuing the new opportunities to be found in this recovering economy would do well to make a big splash with a creative, effective advertising campaign. The conventional methods such as bus stop benches, sandwich boards and public access TV may work, but the money and effort you invest in your business’ marketing could be better spent directed specifically towards the segment of the population your business caters to. Whether the business is a river rafting company, mountaineering outfit, or travel agency, some good advertising will ensure that it endures for years to come.

Virginia Advertising

August 22, 2005

Virginia Advertising

Virginia is a state uniquely essential to American history as the site of the first enduring colonial settlement made by the English in North America. Jamestown, established in 1607, was at first a badly flagging enterprise that came close to obliteration several times before taking root and leading to the development of a colonial territory that would later produce many of the thinkers responsible for the original framing of the US government. A tobacco state reluctantly drawn into the Civil War, it became the site of many of the war’s worst battles.

With such rich historical heritage, it is no surprise that many in Virginia take pride in their state’s past and are eager to share it with visitors. While not every city is like Williamsburg, a town that carries out a year-round recreation of colonial life, the state is rife with historical sites such as battlefields and colonial mansions. Besides sites of great historical importance, Virginia also has abundant business opportunities.

Top online verticals for Virginia:

• lottery
• beach
• dmv
• college
• real estate
• employment commission
• home
• department of education
• travel
• lawyer
• pilot
• vacation
• bed and breakfast
• hotel
• tourism
• cabin rental
• power dominion
• newspaper
• state parks
• credit union

Important Virginia statistics:

• Geographic Area: Virginia
• Population: 7,078,515
• Sex: Male (49.0%)
• Female (51.0%)
• Median Age: 35.7
• Race: White (72.3%), Black or African American (19.6%), American Indian and Alaska Native (0.3%), Asian (3.7%), Native Hawaiian and Other Pacific Islander (0.1%), Other (2.0%)
• Languages Spoken: English (88.9%), Spanish (4.8%), Other Indo-European languages (3.0%), Asian and Pacific Island languages (2.6%)

Largest Cities:

• Virginia Beach
• Norfolk
• Chesapeake
• Richmond
• Arlington

Largest Counties:

• Fairfax County
• Prince William County
• Henrico County

Virginia Income Levels:

• Median Income (individual): $46,677
• Median Income (family): $54,169

Top Occupations:

• Management, professional, and related occupations (38.2%)
• Sales and office occupations (25.5%), Service occupations (13.7%)
• Production, transportation, and material moving occupations (12.5%)

Top Industries:

• Educational, health and social services (18.3%)
• Professional, scientific, management, administrative, and waste management services (11.6%)
• Retail trade (11.4%)
• Manufacturing (11.3%)

Advertising in Virginia

Williamsburg pulls out all the stops in its depiction of colonial life. Pub-style restaurants that pack two or more parties to a table are good fun and allow tourists from all over the country the chance to mingle. Visitors are often told to disregard our modern politeness and to instead shout the drink they want or the name of their server (who is in all ways indistinguishable from a colonist). Between this commitment to keeping history alive and Virginia’s natural beauty the state is very attractive to tourists.

Virginia’s most important industry at the moment is information processing, however naval- and defense-related businesses are also central to the economy, as well as Virginia’s original industries: natural resources and agriculture. Virginia offers a dynamic and diverse economy that can support a variety of new businesses, such as nightclubs, tech-companies, and companies geared towards the tourist trade, which includes hotels, bed and breakfasts, and long-term rentals.

If you want your duplex rental to catch someone’s eye while they’re browsing for places to stay near one of Virginia’s many beaches, or your restaurant to be the destination of anyone looking online for somewhere new to eat in Chesapeake, you should think about search-based online advertising as a way to quickly and reliably reach the people you need to take your business where you want it to go. Starting a new business can feel like an early Jamestown winter, but with an effective advertising strategy, help is on the way.

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